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Why Your Business Needs a Website Review: A Complete Guide

Having a strong online presence is crucial for the success of any business. Your website serves as the virtual storefront or office for your brand, making it essential to ensure it’s in top shape. But how do you know if your website is performing at its best? That’s where a website review comes in.

Small business owners – when was the last time you hired a company for a service for your business? Did you visit websites for potential partners? Were they easy to navigate? Did the sites make you want to do business with them, or did they make your choice easier?

Did you know that Hemlock Strategy and Design offers more than website design and maintenance? We want your existing website to be optimized for success. Let’s explore why a website review, coupled with our custom video analysis, is the ultimate solution for ensuring your brand is performing well online.

A website review from Hemlock Strategy and Design covers:

Accessibility: Accessibility ensures that your website is usable by people of all abilities. We review your site to ensure it complies with accessibility standards, making it easy for everyone to navigate and interact with your content.

Search Engine Optimization (SEO):  A website review helps identify areas for improvement in your SEO strategy. We analyze your site’s structure, content, and metadata to optimize it for better search engine visibility, driving more organic traffic to your website.

Security:  Protecting your website and your customers’ data is paramount. Our website review includes a thorough security assessment to identify vulnerabilities and ensure your site is safeguarded against potential threats.

User-Friendliness:  User experience is key to keeping visitors engaged and converting them into customers. We evaluate the usability of your site, making recommendations to enhance navigation, layout, and overall user experience.

Design:  Your website’s design plays a significant role in shaping visitors’ perceptions of your brand. We assess the design elements of your site, including color schemes, typography, and imagery, to ensure they align with your brand identity and resonate with your target audience.

Page Speed: Slow-loading websites are a major turn-off for users. Our review includes performance testing to identify speed bottlenecks, and our custom video analysis offers tailored solutions to optimize your site for lightning-fast loading times, keeping visitors engaged and on your site.

Technical Performance: Behind-the-scenes technical issues can hamper your website’s performance. Our review conducts a comprehensive technical audit, and our custom video analysis pinpoints areas for improvement in code quality and server configuration, ensuring your site runs smoothly and efficiently.

Video Analysis + Custom Report: You’ll receive a printable PDF review documenting our objective findings – this is a detailed report containing numbers and data to tell a story about the performance of your site. We also provide an individualized video walking you through potential adjustments you can make to your site for improvement.

What a website review does NOT include:

Our website reviews provide a lot of objective feedback and is a great value. However, there are limitations to the review.

Changes: Any items in the report are suggestions and ideas. Work related to implementing those changes is not part of the review process. This allows you to think through what is most important to you and your business. Our reviews are a great way to start planning for changes when you are unsure where to begin improving your site.

A requirement to work with us: You are welcome to have us review your site and not use our services! Yep, that’s right. Make the changes yourself. Take them to your friend who knows how to make the changes, or back to your web designer. We want to see you succeed, and if this is one part of your journey to success, we are happy to help! We love meeting new businesses and offer to apply the cost of your review to any projects started within 60 days of your review. 

Guaranteed, overnight, insta-traffic: As with many aspects of growing a business, implementing the changes in our reviews does not guarantee any specific results. However, we do believe that all sites have room for improvement and we’ve seen some that make a few important changes and have increased conversions or sales because the business is better able to communicate with their potential customers.

A website review, complemented by our unique custom video analysis, is the ultimate solution for optimizing your online presence. By addressing accessibility, SEO, security, user-friendliness, design, page speed, and technical performance, we’ll help you create a website that not only attracts visitors but also keeps them engaged and converts them into loyal customers.

Ready to ensure your website is looking and performing its best? Contact Hemlock Strategy and Design today to schedule your comprehensive website review and receive a custom video analysis that will unlock the full potential of your online presence. Not quite ready? Learn more about our process here. Let’s build a website that sets your business up for success!