Before You Grow, Get Clear
Personalized Website Review
Designed to help you make confident decisions, attract qualified clients, and move forward with strategic growth.
Video Walkthrough + Clear Action Plan
Starting at $150
Not Sure If Your Website Is Helping Your Business?
Maybe you’ve been wondering:
- Why aren’t more people contacting me?
- Is my website making a strong first impression?
- Should I update what I have or start over?
- Are there simple changes that could improve results?
- Is my website helping build trust with potential clients?
A Website Review gives you clear answers and a practical plan.
What Strategic Direction Looks Like
This isn’t a generic audit or automated scorecard.
A website review provides a professional, outside perspective, allowing you to identify what’s working, what’s confusing, and what’s costing you leads. In one week, you’ll have a clear plan to make meaningful improvements and start seeing results with confidence.
It’s a personalized video walkthrough of your website, recorded specifically for you, where I review:
Messaging and positioning
Clarity of your offers
Calls to action and inquiry flow
User experience and navigation
SEO and traffic opportunities
Missed opportunities for connection
After their review, clients often say:
“I immediately changed a lot of stuff.”
“Never would have thought about that.”
“I feel like I’m ready.”
When you understand what to refine and why, decision-making becomes easier.
This Is Strategic, Not Just Leads
More traffic doesn’t always mean better growth.
Sometimes it’s not that people are saying “no.” It’s that the right people aren’t seeing themselves clearly in your message.
A Website Review helps you:
Attract clients who are aligned and ready
Refine messaging so it connects
Identify friction points that reduce inquiries
Gain confidence before investing in bigger changes
Your Website Review Includes:
A personalized recorded video walkthrough (15–25 minutes)
A clear, prioritized action plan
Strategic recommendations tailored to your business
Insight into what to adjust now — and what can wait
Thoughtful, practical guidance without cookie-cutter responses, vague suggestions, or pressure.
Focus leads to better decisions. Better decisions lead to strategic growth.
Who This Is For
Counselors & Therapists
Your website should build trust before someone ever schedules a consultation.
Artists & Creatives
You need a website that helps visitors connect with your work and take the next step.
Attorneys & Financial Professionals
Your website should communicate expertise and credibility.
Service-Based Businesses
Your website should make it easy for visitors to become customers.
Choose the Level of Support You Need
Website Review
$150
Perfect if you want clarity, direction, and practical next steps.
You’ll Walk Away With:
A clear understanding of what’s working
The biggest opportunities for improvement
Top priorities for the next 90 days
Simple fixes you can make yourself
Recommendations on whether to optimize, refresh, or redesign
- Delivered within 7 days
Book My Website Review >>
Website Review + Strategy Call
$300
- For owners wanting deeper insights & broader strategic feedback.
- Everything included in the Website Review plus:
- Expanded analysis and strategic growth considerations
- 1-hour Zoom call to dig into your results, clarify priorities, and plan your next steps specific to your business
Book My Review and Strategy Call >>
Moving forward with edits or a redesign? A portion of your review fee can be applied toward the project.
Is a Website Review Right for You?
Choose a Website Review if:
- You’re not sure what needs improvement
- Your website feels outdated
- Traffic isn’t turning into inquiries
- You want expert guidance before investing in a redesign
Choose a Website Redesign if:
- Your website no longer reflects your business
- Functionality is broken
- Your goals have changed significantly
Working With Hemlock Strategy and Design
I’m Erin Schlarb, founder and strategist behind Hemlock Strategy and Design.
We work with service-based businesses that are ready to grow, but want to grow strategically. Over the past several years, I’ve helped business owners refine their messaging, strengthen their websites, and build digital foundations that support qualified, ready clients.
Clients often tell me they trust me. They felt like working together was the right fit. This is the heart of our work.
A Website Review is an extension of that same thoughtful approach. It’s not rushed. It’s not automated. It’s a strategic perspective that is grounded in experience and delivered with clarity.
If you value discernment over noise and alignment over volume, this review is designed for you.
We provide thoughtful, expert look at your website to help you uncover its full potential and better serve your business.
During Your Review, I’ll Evaluate:
Every review looks at design, content, SEO, and user experience because improving your site isn’t just about how it looks; it’s about how well it works.
Messaging
Can visitors quickly understand who you help?
Trust & Credibility
Does your website establish confidence through testimonials, credentials, certifications, reviews, and other trust-building elements?
Search Visibility
Are there opportunities to improve SEO?
Audience Alignment
Is your website speaking to the people you most want to serve?
User Experience
Can people easily find what they need?
Calls to Action and Lead Generation
Are you capturing potential clients through contact forms, email opt-ins, scheduling tools, or other conversion points?
Mobile Experience
Does your website work well on phones and tablets?
Technical & Maintenance Observations
Are there issues related to site performance, broken links, security concerns, or maintenance?
What Kind of Feedback Will I Receive?
Every website review is tailored to your business, goals, and audience, but here are a few examples of the types of recommendations I frequently make.
Improve Homepage Clarity
Many websites make visitors work too hard to understand what the business does or who it serves. I often recommend adjustments to headlines, messaging, and page structure to help visitors quickly understand how you can help.
Build Trust More Effectively
Testimonials, credentials, certifications, awards, and client success stories can help visitors feel confident in their decision to contact you. I’ll identify opportunities to strengthen credibility throughout your website.
Improve Service Pages
Your service pages should clearly explain what you offer, who it’s for, and how to get started. I’ll identify opportunities to improve clarity, answer common questions, and strengthen conversion opportunities.
Enhance Mobile Experience
With many visitors viewing your website from a phone or tablet, I’ll identify areas where the mobile experience could be improved.
Strengthen Calls to Action
Sometimes the next step isn’t obvious. I may recommend adding or improving calls to action that encourage visitors to schedule a consultation, request information, make a purchase, or get in touch.
Simplify Navigation
If visitors can’t quickly find what they’re looking for, they may leave. I often recommend changes to menus, page organization, and site structure to create a better user experience.
Identify SEO Opportunities
I’ll look for opportunities to better align your website content with the terms and phrases your ideal clients may be searching for online.
Prioritize Future Website Investments
One of the most valuable outcomes of a website review is understanding what to tackle first. You’ll receive guidance on which changes are likely to have the greatest impact and whether your website needs a few updates, a strategic refresh, or a complete redesign.
The Website Review Process
1
Book Your Review
Pick your package and answer a few quick questions.
2
Get Expert Feedback
I’ll record a personalized video (and send your plan if applicable) within 7 days.
3
Take Action with Confidence
Apply the changes or use the results to guide a redesign, DIY update, or next marketing move.
Each step is designed to take the stress out of improving your website. You’ll know exactly what to do next without technical terms or overwhelm.
Want Help Putting the Changes Into Action?
If you decide to move forward with updates or a strategy plan, part of your review fee can be applied toward your project. It’s a simple, risk-free way to invest in your website with expert support.
Client Success
What Our Clients are Saying
Erin is very easy to work with! She took a call with me outside of her scheduled hours, was quick & thorough in her responses, detailed in her website review, and knew exactly what she was talking about! She makes it easy for people who are just starting and don’t know much about website design and /or building!
Sign up for a Website Review!
Questions?
Website Review Frequently Asked Questions
Looking for a little more information? Check out these common questions. Still left scratching your head? Please reach out!
Who is the website review for?
Small business owners with existing websites who want expert insight and practical action steps to improve their online presence.
What if I’m not sure my site needs a review?
That’s exactly when you should book one. A review helps you understand where your website stands and what’s worth improving so you can make smart, confident decisions about your next steps.
Do I need a WordPress site?
Nope. I can review any website—WordPress, Squarespace, Wix, Shopify, and more.
Do you make the changes for me?
Not in this package—but if you want help after the review, I offer add-on support or maintenance plans.
What if I want help implementing the changes?
Many clients use the review as a first step toward bigger updates. If you decide to move forward with edits, a portion of your review cost can be credited toward the work. I’ll provide options based on your needs—whether it’s a few updates or a full redesign.
How do I get started?
Choose your package above and complete the intake form. I’ll be in touch within 24 hours to confirm the timeline.