Let’s work together!

Website Design

Connect with your customers and grow your small business with a custom website.

Our custom website design will give your small business a clean, easy-to-navigate site that attracts visitors, and converts them into customers, all while retaining and serving your existing customers.

We are passionate about helping clients articulate and share their brand through a website and online solutions. Let’s find the right tool to get the job done – one that fits your business needs.

Through the process, we’ll listen and learn about your business, understand your unique challenges, build a clean website, optimize your content for SEO and provide the training and support you need to manage your tools moving forward.

Contact us today to get started!


Hemlock Strategy and Design Website Design
Step by step

The Website Design Process

Each project is unique, which is why pricing and timelines are not published online. The process is similar – here’s what to expect.


Free Consultation

We will meet to scope your project based on your business needs and vision.

We’ll send you a quote and contract for your review and signing. Pricing is dependent on your needs, but our goal is to provide you with what you need and not oversell.


Design + Build

We will meet many times during your project to ensure the vision and functionality you desire to become a reality!

Because we are creating a custom website for your business, your input and feedback are critical. Expect to communicate via email and phone or video conference throughout the project.


Launch + Training

This is where things get real! We’ve created your site, tested its functionality and you are ready for the world to see it.

In the time leading up to and shortly after launch, you will receive videos to walk you through how to make minor updates to the site.

Erin Schlarb from Hemlock Strategy and Design, creator of Small Business Websites
Encouraging.  Knowledgeable.

Working with Hemlock Strategy + Design


At our core, we believe that every business, no matter the size, deserves the best project experience possible. We approach projects with a heart to learn about our client’s unique businesses and customers, to provide the best tools possible, and to teach our clients how to optimize their websites moving forward.

We believe a website is more than a group of nice-looking pages. A small business website is often the first stop for your prospective customers. We want your website to be found, to have a great user experience, and convert potential customers into paying customers.

 All the Details

What’s Included in Our Website Design

With your input, we will build a custom website specifically for your business and needs.
All Hemlock Strategy + Design websites include the following:

Hemlock Strategy and Design provides online strategy with every project.


If this is your first site or a redesign, we’ll develop an overall strategy for the purpose of your website. Not sure what you need? We’ll develop it together!

Hemlock Strategy and Design provides project management

Project Management

A website can be a large undertaking. Our repeatable process and project plans will keep everyone organized and on track during the entire engagement.

Hemlock Strategy and Design completes basic SEO for every site

Search Engine Optimization

Basic Search Engine Optimization (SEO) is included with every site. Through the project, we’ll discuss ways to improve your text for SEO purposes. Additional SEO services are available upon request.

Hemlock Strategy and Design provides education


Throughout the process, education is a cornerstone of our work. We want to make sure you understand what we are doing and why so you can be confident in your website moving forward.

Hemlock Strategy and Design build device responsive small business websites

Device Responsive Site

Your site will be device responsive, meaning it will look great on mobile devices, tablets, laptops, and desktops.

Wordpress Platform

WordPress is a leading content management platform (CMS), with over a third of all sites using it. It’s great for beginners, scalable, and flexible.

Hemlock Strategy and Design provides training


Whether you are a WordPress pro or newbie, our video training will ensure you are equipped to manage basic edits on your site after our project has ended.

Hemlock Strategy and Design connects with your email marketing

Email Marketing Connections

Regardless of your social media presence and strategy, we believe in the importance of email marketing. We’ll talk through the options and your project will include an opt-in to your email marketing platform.

Hemlock Strategy and Design provides project website hosting

Website Hosting

Your website may be hosted on our hosting platform which has been selected to work specifically with WordPress sites, as well as being secure and reliable.

Additions and Options


Need more than a basic website? We’ve got you covered!

ecommerce shops online

Shops + Ecommerce

Let’s get your business selling online – we develop on the WooCommerce platform, which provides great flexibility for, you the shop owner, to create the shopping experience you want to offer your customers.

Build Affiliate Program for Wordpress Website

Affiliate Programs

Ready to expand your reach through Affiliate Marketing? We’ve got the tools and experience to build a custom Affiliate Program for your WordPress website.

Build Membership Websites

Membership Groups

You have a great idea for an online community or protected content – we’ll set you up on your site! Whether you want to build a paid course, provide a series of tutorials, or an online community, we’ll set up these features on a WordPress website, Kajabi platform or other membership tool.


Website Design Frequently Asked Questions

Looking for a little more information? Check out these common questions. Still left scratching your head? Please reach out!

Where are the prices for your website design?

We hunt for the pricing when we look at services and tools. We aren’t hiding anything from you, but have learned that each client comes with a different set of expectations and needs.  We view a website as an integral part of your business moving forward and want to make sure we scope your site to fit your needs.

We’d love to have a 30-minute consultation to learn more about your business and give you a quote that is sized for the best solution based on your growth plan. We promise to not schmooze or oversell.

When will my website be ready?

The timeline is based on our standard work processes. Smaller websites can take a couple of weeks once content and photos are pulled together. Larger websites may take a couple of months, depending on the functionality and scope of the work. We work closely with our clients to outline what deliverables are needed to keep the design process moving. 

We’ll chat about the timeline during your consultation – it is helpful to know the events coming for your business – opening, product launches, major vacations or other seasonal work that may require attention outside of the website project.

What platform do you build websites on?

Our expertise lies primarily in WordPress, as it’s a versatile platform that caters to a wide range of website needs. However, we are open to discussing other options if they better suit your project requirements. We also have experience with Shopify, Kajabi and other platforms. 

What sets your custom sites apart from template-based designs?

Our custom sites are tailored specifically to your unique needs and brand identity. We don’t rely on pre-made templates, ensuring that your website stands out from the crowd and reflects your individuality.

We also focus our design to feature your content (images and text), which helps convey your services and products. We believe that clean, simple design gives space for your brand and information to stand out. 

How involved will I be in the design process?

We pride ourselves on offering personalized, one-on-one attention to each of our clients. You’ll be closely involved throughout every stage of the design process, from initial concept to final implementation, ensuring that your vision is realized. 

Building your site with your input is a collaborative experience that many clients find valuable in refining their messaging and clarifying how they communicate daily with their customers. 

Can you integrate third-party plugins and tools into my WordPress site?

Absolutely! We have extensive experience working with various plugins and tools to enhance the functionality of WordPress websites. Whether it’s e-commerce, social media integration, or custom forms, we’ve got you covered!

Do you offer any training on how to update the website?

We provide video training that you can reference on demand for basic edits and changes you may need to make to your website after launch. This includes editing text and images. Depending on the scope of your project, we may also include a training library with specific training videos for custom functionality on your site. 

What kind of ongoing support do you offer after the site is launched?

Our commitment to you doesn’t end once your site is live. We provide comprehensive maintenance and care services to ensure that your website remains secure, up-to-date, and functioning smoothly long after launch.

Do you offer responsive design for mobile devices?

Yes, all of our custom WordPress sites are built with responsive design in mind. This means that your website will look and function seamlessly across a variety of devices, including smartphones and tablets.

How do I get started with a custom website project?

Getting started is easy! Simply reach out to us via our website or give us a call, and we’ll schedule a consultation to discuss your project goals, timeline, and budget. From there, we’ll work closely with you to bring your vision to life.