Our custom website design will give your small business a clean, easy-to-navigate site that attracts visitors, and converts them into customers, all while retaining and serving your existing customers.
We are passionate about helping clients articulate and share their brand through a website and online solutions. Let’s find the right tool to get the job done – one that fits your business needs.
Through the process, we’ll listen and learn about your business, understand your unique challenges, build a clean website, optimize your content for SEO and provide the training and support you need to manage your tools moving forward.
Step by step
The Website Design Process
Each project is unique, which is why pricing and timelines are not published online. The process is similar – here’s what to expect.
We will meet to scope your project based on your business needs and vision.
We’ll send you a custom quote and contract for your review and signing. Pricing is dependent on your needs, but my goal is to provide you with what you need and not oversell.
Design + Review + Build
We will meet many times during your project to ensure the vision and functionality you desire to become a reality!
Because we are creating a custom website for your business, your input and feedback are critical. Expect to communicate via email and phone or video conference throughout the project.
Launch + Training
This is where things get real! We’ve created your site, tested its functionality and you are ready for the world to see it.
In the time leading up to and shortly after launch, you will receive videos to walk you through how to make minor updates to the site.
Working with Hemlock Strategy + Design
At our core, we believe that every business, no matter the size, deserves the best project experience possible. We approach projects with a heart to learn about our client’s unique businesses and customers, to provide the best tools possible, and to teach our clients how to optimize their websites moving forward.
We believe a website is more than a group of nice-looking pages. A small business website is often the first stop for your prospective customers. We want your website to be found, to have a great user experience, and convert potential customers into paying customers.
All the Details
What’s Included in Our Website Design
With your input, we will build a custom website specifically for your business and needs.
All Hemlock Strategy + Design websites include the following:
If this is your first site or a redesign, we’ll develop an overall strategy for the purpose of your website. Not sure what you need? We’ll develop it together!
A website can be a large undertaking. Our repeatable process and project plans will keep everyone organized and on track during the entire engagement.
Search Engine Optimization
Basic Search Engine Optimization (SEO) is included with every site. Through the project, we’ll discuss ways to improve your text for SEO purposes. Additional SEO services are available upon request.
Throughout the process, education is a cornerstone of our work. We want to make sure you understand what we are doing and why so you can be confident in your website moving forward.
Device Responsive Site
Your site will be device responsive, meaning it will look great on mobile devices, tablets, laptops, and desktops.
WordPress is a leading content management platform (CMS), with over a third of all sites using it. It’s great for beginners, scalable, and flexible.
Whether you are a WordPress pro or newbie, our video training will ensure you are equipped to manage basic edits on your site after our project has ended.
Email Marketing Connections
Regardless of your social media presence and strategy, we believe in the importance of email marketing. We’ll talk through the options and your project will include an opt-in to your email marketing platform.
Your website may be hosted on our hosting platform which has been selected to work specifically with WordPress sites, as well as being secure and reliable.
Additions and Options
Need more than a basic website? We’ve got you covered!
Shops + Ecommerce
Let’s get your business selling online – we develop on the WooCommerce platform, which provides great flexibility for, you the shop owner, to create the shopping experience you want to offer your customers.
Ready to expand your reach through Affiliate Marketing? We’ve got the tools and experience to build a custom Affiliate Program for your WordPress website.
You have a great idea for an online community or protected content – we’ll set you up on your site! Whether you want to build a paid course, provide a series of tutorials, or an online community, we’ll set up these features on a WordPress website, Kajabi platform or other membership tool.
Website Design Frequently Asked Questions
Looking for a little more information? Check out these common questions. Still left scratching your head? Please reach out!
Where are the prices for your website design?
We hunt for the pricing when we look at services and tools. We aren’t hiding anything from you, but have learned that each client comes with a different set of expectations and needs. We view a website as an integral part of your business moving forward and want to make sure we scope your site to fit your needs.
We’d love to have a 30-minute consultation to learn more about your business and give you a quote that is sized for the best solution based on your growth plan. We promise to not schmooze or oversell.
When will my website be ready?
The timeline is based on our standard work processes. Smaller websites can take a couple of weeks once content and photos are pulled together. Larger websites may take a couple of months, depending on the functionality and scope of the work. We work closely with our clients to outline what deliverables are needed to keep the design process moving.
We’ll chat about the timeline during your consultation – it is helpful to know the events coming for your business – opening, product launches, major vacations or other seasonal work that may require attention outside of the website project.