Get More Customers Without the Website Hassle
Website Design
We handle everything from design to digital strategy, so you can focus on what you do best—growing your business.
Your Vision, Beautifully Online.
Our custom website design will give your small business a clean, easy-to-navigate site that attracts visitors, and converts them into customers, all while retaining and serving your existing customers.
We are passionate about helping you articulate and share your brand through your website and online solutions. Let’s find the right tool to get the job done – one that fits your business needs.
Through the process, we’ll listen and learn about your business, understand your unique challenges, build a clean website, optimize your content for SEO and provide the training and support you need to manage your tools moving forward.
Contact us today to get started!
Comprehensive Website Maintenance
Whether you are new to business, established for a year or two, or are a longstanding pillar in the community, we know that your website must appeal to your customers visually while being easy to use and understand. We approach each website project with a heart to learn about your business, apply industry best practices, and create an asset for your brand that you are proud of.
Our WordPress websites provide flexibility in functionality and scale. Need custom forms on your site for your business workflow? No problem! Need a members-only area of the site? We can do that! Need a custom dynamic database? We’ve got you covered!
Custom Design
We create a unique look and feel tailored to your brand. We love to complement existing collateral and develop new visuals.
User Experience (UX) Optimization
We ensure the site is easy to navigate and enjoyable to use for your visitors and customers.
Mobile Responsiveness
We design a seamless experience across devices.
SEO Foundations
We build sites ready for search engine success.
Fast Load Times
We use optimized design and tools to ensure a speedy experience.
Step by Step
The Website Design Process
Each project is unique, which is why pricing and timelines are not published online. The process is similar – here’s what to expect.
1
Free Consultation
We’ll start with a no-pressure, free consultation to discuss your business goals, challenges, and vision. This is your chance to ask questions and explore how a professional website can boost your brand.
2
Design + Build
Together, we’ll create a custom design that reflects your brand identity and speaks directly to your audience. Once approved, our team brings the design to life, ensuring a user-friendly, mobile-optimized website that’s built to perform.
3
Launch + Training
After thorough testing and your final approval, we’ll launch your new website (yay!) and set it up with basic SEO and performance tracking. You’ll be equipped with training to make minor updates and have a manual with all of your information in one place.
What Our Clients are Saying
Client Success
Erin at Hemlock Strategy and Design was incredible to work with and instrumental in helping us get our new website designed and completed in a timely and professional manner. Not going to lie but we were dreading doing this project (out of our comfort zone) but knew we needed a new and updated website and Erin was so patient, helpful, creative and incorporated everything we wanted to capture and portray…thank you!!! She also did our website project in stages which was wonderful…easy to work on and not feeling overwhelmed in the process. If you can relate, you need to schedule a meeting with Erin because it’s definitely worth a conversation and her passion is contagious.
Erin of Hemlock Strategy and Design is hands down the best web designer I have worked with. I have been blogging and have owned a website for over 15 years. I have never been as over the top pleased as I have been with Erin. From the beginning to the end, Erin spent so much time with me to capture the “feel” and message of what my brand portrays. Her intake system was the most thorough I have ever experienced, and all her attention to detail truly shows in the finished product.
My new web design feels as if Erin reached into my heart, pulled out every beautiful thing I had imagined, and translated it into a website.
I will never look elsewhere; Erin has earned a raving fan for life.
Erin was absolutely amazing! I know next to nothing about website design and she was so easy to work with and lead the way seamlessly. She has great ideas, an ear for wording, and an eye for design. I can’t say enough good things about working with her.
When we chose Hemlock Strategy and Design, we chose the right partner. Erin provided a personal touch from our very first engagement through launch. She heard our needs and understood the “feel” we wanted to convey on our website and delivered! Throughout our engagement, Erin served as a thought partner, leveraging her marketing expertise to help us think through content, language, and design elements. Erin guided our website development with questions and data requests that focused us on the key elements of our business and desired messaging.
All the Details
What’s Included in Our Website Design
With your input, we will build a custom website specifically for your business and needs.
All Hemlock Strategy + Design websites include the following:
Strategy
If this is your first site or a redesign, we’ll develop an overall strategy for the purpose of your website. Not sure what you need? We’ll develop it together!
Project Management
A website can be a large undertaking. Our repeatable process and project plans will keep everyone organized and on track during the entire engagement.
Search Engine Optimization
Basic Search Engine Optimization (SEO) is included with every site. Through the project, we’ll discuss ways to improve your text for SEO purposes. Additional SEO services are available upon request.
Education
Throughout the process, education is a cornerstone of our work. We want to make sure you understand what we are doing and why so you can be confident in your website moving forward.
Device Responsive Site
Your site will be device responsive, meaning it will look great on mobile devices, tablets, laptops, and desktops.
Wordpress Platform
WordPress is a leading content management system (CMS), with over a third of all sites using it. It’s great for beginners, scalable, and flexible.
Training
Whether you are a WordPress pro or newbie, our video training will ensure you are equipped to manage basic edits on your site after our project has ended.
Email Marketing Connections
Regardless of your social media presence and strategy, we believe in the importance of email marketing. We’ll talk through the options and your project will include an opt-in to your email marketing platform.
Website Hosting
Your website may be hosted on our hosting platform which has been selected to work specifically with WordPress sites, as well as being secure and reliable.
Questions?
Website Design Frequently Asked Questions
Looking for a little more information? Check out these common questions. Still left scratching your head? Please reach out!
Where are the prices for your website design?
We hunt for the pricing when we look at services and tools. We aren’t hiding anything from you, but have learned that each client comes with a different set of expectations and needs. We view a website as an integral part of your business moving forward and want to make sure we scope your site to fit your needs.
We’d love to have a 30-minute consultation to learn more about your business and give you a quote that is sized for the best solution based on your growth plan. We promise to not schmooze or oversell.
When will my website be ready?
The timeline is based on our standard work processes. Smaller websites can take a couple of weeks once content and photos are pulled together. Larger websites may take a couple of months, depending on the functionality and scope of the work. We work closely with our clients to outline what deliverables are needed to keep the design process moving.
We’ll chat about the timeline during your consultation – it is helpful to know the events coming for your business – opening, product launches, major vacations or other seasonal work that may require attention outside of the website project.
What platform do you build websites on?
Our expertise lies primarily in WordPress, as it’s a versatile platform that caters to a wide range of website needs. However, we are open to discussing other options if they better suit your project requirements. We also have experience with Shopify, Kajabi and other platforms.
What sets your custom sites apart from template-based designs?
Our custom sites are tailored specifically to your unique needs and brand identity. We don’t rely on pre-made templates, ensuring that your website stands out from the crowd and reflects your individuality.
We also focus our design to feature your content (images and text), which helps convey your services and products. We believe that clean, simple design gives space for your brand and information to stand out.
How involved will I be in the design process?
We pride ourselves on offering personalized, one-on-one attention to each of our clients. You’ll be closely involved throughout every stage of the design process, from initial concept to final implementation, ensuring that your vision is realized.
Building your site with your input is a collaborative experience that many clients find valuable in refining their messaging and clarifying how they communicate daily with their customers.
Can you integrate third-party plugins and tools into my WordPress site?
Absolutely! We have extensive experience working with various plugins and tools to enhance the functionality of WordPress websites. Whether it’s e-commerce, social media integration, or custom forms, we’ve got you covered!
Do you offer any training on how to update the website?
We provide video training that you can reference on demand for basic edits and changes you may need to make to your website after launch. This includes editing text and images. Depending on the scope of your project, we may also include a training library with specific training videos for custom functionality on your site.
What kind of ongoing support do you offer after the site is launched?
Our commitment to you doesn’t end once your site is live. We provide comprehensive maintenance and care services to ensure that your website remains secure, up-to-date, and functioning smoothly long after launch.
Do you offer responsive design for mobile devices?
Yes, all of our custom WordPress sites are built with responsive design in mind. This means that your website will look and function seamlessly across a variety of devices, including smartphones and tablets.
How do I get started with a custom website project?
Getting started is easy! Simply reach out to us via our website or give us a call, and we’ll schedule a consultation to discuss your project goals, timeline, and budget. From there, we’ll work closely with you to bring your vision to life.
Encouraging. Knowledgeable.
Working with Hemlock Strategy and Design
At our core, we believe that every business, no matter the size, deserves the best project experience possible. We approach projects with a heart to learn about our client’s unique businesses and customers, to provide the best tools possible, and to teach our clients how to optimize their websites moving forward.
We believe a website is more than a group of nice-looking pages. A small business website is often the first stop for your prospective customers. We want your website to be found, to have a great user experience, and convert potential customers into paying customers.