Marketing Resources to Help Your Business Grow
Explore tutorials, downloads, and practical guides designed for busy business owners who want clear, effective marketing.
If you’ve ever wondered what to write on your website, how to improve your marketing, or where to start with SEO, you’re not alone. These resources are designed to give you clear next steps you can implement right away.
Featured Resources
Simplify Your Marketing
A practical workshop and toolkit designed to help small business owners build a simple marketing routine.
Call To Action Guide
120 website calls-to-action organized by category to help you guide visitors toward the next step.
Website Review
A professional review of your website with recommendations to improve messaging, usability, and conversions.
Free Resources
If you’ve ever wondered what to write on your website, how to improve your marketing, or where to start with SEO, you’re not alone. These resources are designed to give you clear next steps you can implement right away.
Marketing Clarity Checklist
A short checklist to help you align your message and refine your focus with clarity and no pressure.
Email Marketing Starter Kit
Templates and guidance to help you begin connecting with your audience through email.
Customer Reviews for Growth
Learn how to stand out by using online reviews to share happy feedback and comments from your customers.
Marketing Insights
Looking for more ideas? Browse recent articles on websites, SEO, and marketing strategies for small businesses.
Why Am I Getting Website Traffic but Not More Inquiries?
Getting more website traffic should feel like a win. But if those visitors aren't turning into inquiries, leads, or customers, it can be frustrating to figure out what's going wrong. The answer is not always more SEO, paid ads, or more traffic. Your website may be...
How to Tell If Your Website Is Helping Your Business
Your website should be one of your hardest-working business tools. It should help potential customers understand what you do, build trust in your business, and encourage people to take the next step. Yet many business owners aren't sure whether their website is...
DIY or Hire a Website Designer?
Should you DIY or hire a website designer? This is a question I often sense with business owners. They don't want to be rude talking to me at a networking event, but I can tell questions are lingering in this age of quick site builders, AI generators, and amazing DIY...
Need Help Applying This to Your Business?
Many business owners start with these resources and then realize they want help applying them to their own website or marketing strategy. If you’d like guidance tailored to your business, I’d be glad to help.
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About Hemlock Strategy and Design
Hemlock Strategy & Design helps small business owners build websites and marketing systems that support the work they care about most. Founded by Erin Schlarb, the studio focuses on practical, strategic guidance that helps businesses connect with the right customers and grow with confidence.
Many of the resources on this page were created to answer the same questions Erin hears from clients every day: What should I say on my website? How do I know if my marketing is working? Where should I focus first?
Whether you’re exploring these resources on your own or looking for a strategic partner to guide your next steps, the goal is the same—to help your marketing become clearer, more effective, and easier to manage over time.