Google Business Profile Cleanup
A simple, powerful way to improve your local search visibility.
Most small businesses lose leads long before someone ever visits their website simply because their Google Business Profile isn’t set up correctly.
If your business name doesn’t match your website…
If your services are incomplete…
If old photos, categories, or phone numbers are still floating around…
Google doesn’t know whether to trust your information.
And if Google doesn’t trust it, it won’t rank it.
A clean, accurate Google Business Profile gives you a strong foundation for local SEO and helps more customers find you, contact you, and choose you.
Your Google Listing Should Work With Your Website,
Not Against It
When your GBP and website tell the same story, Google gains confidence in your business. That confidence is what moves your listing higher in search results, often quickly.
A fully optimized GBP can help you:
- Show up in “near me” searches
- Rank higher for your business name
- Reduce confusion across directories
- Increase website clicks and phone calls
- Build trust with potential customers
This is one of the fastest wins in local SEO and one that many business owners overlook.
What’s Included in the GBP Cleanup ($299)
A complete one-time optimization designed to help you show up with clarity and confidence.
Full Google Business Profile Audit
We look over your entire listing for accuracy, completeness, and alignment with your website.
Correct Business Name, NAP, and Categories
We ensure your business name, address, and phone number match perfectly across your profile and website, a critical trust signal for Google.
Updated Services & Descriptions
We add or refine your services so Google understands exactly what you do (and when to show you).
Optimized Business Description
A clear, readable summary written to help both humans and search engines.
Cleaned-Up Service Areas & Attributes
We confirm your service locations and relevant amenities or business features.
Photo Review & Updates
We upload new photos, remove outdated ones, and ensure your visual content supports credibility.
Connection to Your Website
We link properly to the best page on your site to improve ranking and traffic.
Final Summary Report
You receive a brief, easy-to-understand summary of what was updated and why it matters.
Who This Is For
This service is ideal for:
- Small businesses that want to improve local search visibility
- Service-based businesses with outdated or incomplete listings
- Businesses ranking low for their own name
- Anyone who knows their GBP hasn’t been touched in years
- Owners who want a quick win without ongoing management
If you’ve ever Googled your business and felt disappointed, this is your next step.
How It Works
Designed to give you clarity and results without adding more to your plate.
Complete the Form + Payment
You’ll share the details I need (business name, website, services, photos, goals) and submit the $299 payment securely.
Provide Access to Your Google Business Profile
You’ll add me as a Manager on your listing so I can make accurate updates on your behalf. I’ll guide you through this, and it takes less than 60 seconds.
I'll Optimize Your Listing from Top to Bottom
I complete the full cleanup, implement all updates, and send you a summary of what was improved. You’ll know exactly what changed and how it helps your ranking.
Clear. Simple. Done.
Results You Can Expect
After your GBP Cleanup, you may notice:
- Your business appears higher for branded searches
- More impressions and clicks in your Google Insights
- More website traffic from local search
- Better alignment across all online listings
- Increased trust signals that support your overall SEO
These are the same improvements I expect to see with current clients, especially when a listing hasn’t been updated in years.
Why It Matters for Your Marketing
Local SEO starts here.
You can spend hours updating your website, writing blogs, or posting on social media — but if your Google listing is outdated or inconsistent, you’re working uphill.
A strong GBP supports:
Better Organic Rankings
Stronger credibility
More conversions
Faster decision-making from customers
This is foundational work that makes everything else you do more effective.
Ready to Clean Up Your Google Business Profile?
Take the guesswork out of local SEO and give your business a stronger presence on Google.
(This button will take you to the checkout. From there, you will complete the form, grant access, and I will take it from there.)
Frequently Asked Questions
What exactly is a Google Business Profile Cleanup?
A GBP Cleanup is a one-time service where I review and optimize your entire Google listing, including name, categories, services, description, photos, hours, and more, to ensure everything is clear, accurate, and aligned with your website. This helps Google trust your information and rank your business higher in local searches.
Why does my Google listing need to match my website?
Google cross-checks your business information everywhere it appears online. When your website, GBP, and directory listings match, Google has confidence in your business, and confident listings rank higher. Even small mismatches can hurt your visibility.
How fast will I see results?
Many businesses see improvements within a few days to a few weeks. Google needs time to crawl the changes, but once it does, you may notice higher rankings, more impressions, and increased calls or website clicks.
Do I need ongoing management after the cleanup?
Not necessarily. A strong cleanup sets a solid foundation. If you want help keeping your listing active with updates, posts, and review responses, we can talk about ongoing support — but it’s optional.
What if I don’t know my Google login?
You can still move forward. I’ll guide you through recovering access or verifying your ownership if needed. This is a common issue, and I can help you sort it out.
Will you need access to my Google Business Profile?
Yes — after you complete the form, I’ll ask you to add me as a Manager. It only takes a minute. This gives me permission to update your listing directly and ensures everything is done correctly.
What happens after you finish the cleanup?
You’ll receive a simple summary of where your business ranked when we started, everything updated, why it matters, and what improvements to expect. You’ll also get recommendations for future steps if you want to strengthen your SEO even more.
Can this help me rank for “near me” searches?
Absolutely. Your Google Business Profile is one of the biggest factors in local search results. A cleaned-up, accurate, fully completed listing increases your chances of showing up when someone near you searches for what you offer.
Is this the same as a website review or SEO service?
Not exactly. A GBP Cleanup focuses exclusively on your Google listing. Many clients choose to pair it with a Website Review for a full picture of what’s helping or hurting their SEO.
Why is my business ranking below Yelp, the Chamber, or other directories?
Because Google isn’t confident in your information — yet. When your GBP and website match, your services are clear, and your listing is complete, you begin to outrank directories and appear where you should: at the top.
What if my business is a service-area business (no storefront)?
No problem — GBP works beautifully for service-based businesses. I’ll help you set up your service areas correctly so Google knows where you serve customers.
How do I get started?
Just submit payment, complete the form, provide access to your profile, and I’ll take it from there. It’s simple, fast, and designed to save you time.
Encouraging. Knowledgeable.
Working with Hemlock Strategy and Design
At our core, we believe that every business, no matter the size, deserves the best project experience possible. We approach projects with a heart to learn about our client’s unique businesses and customers, to provide the best tools possible, and to teach our clients how to optimize their websites moving forward.
We believe a website is more than a group of nice-looking pages. A small business website is often the first stop for your prospective customers. We want your website to be found, to have a great user experience, and convert potential customers into paying customers.