Not Sure What Your Website Should Ask Visitors To Do Next?
Clear calls to action help turn website visitors into inquiries, consultations, and new clients.
This guide gives you 120+ calls to action you can use immediately, along with a simple framework for writing your own.
A practical swipe file for service-based businesses.
A Common Website Problem
Many websites do a great job explaining what a business offers, but they never clearly guide visitors toward the next step.
Visitors may be interested, but if the website doesn’t tell them what to do next, they often leave without reaching out.
That’s where calls to action make a difference.
Even small changes like clearer buttons or stronger invitations can help your website move visitors from curiosity to connection.
Inside the Guide
This resource includes practical examples and simple strategies you can use right away.
Inside you’ll find:
120+ website calls to action organized by purpose
Examples for consultations, services, inquiries, and resources
Guidance on what makes a CTA effective
A simple formula for writing your own calls to action
A ChatGPT prompt that helps you generate additional CTAs tailored to your business
Everything is organized so you can quickly find the type of CTA you need!
A Few Examples From the Guide
Here are just a few of the calls to action included:
Schedule a Consultation
Explore Our Services
Request a Personalized Quote
See What Clients Are Saying
Discover How We Work
Get the Free Checklist
Start the Conversation
Browse Helpful Resources
See If We’re a Good Fit
Begin Your Project
The guide includes over 120 calls to action organized into twelve categories so you can easily find the right type of CTA for each page of your website.
This Guide Is For You If…
This resource is designed for service-based business owners who:
✓ want their website to generate more inquiries
✓ are updating their website content
✓ feel unsure what calls to action to include
✓ want clearer next steps for visitors
✓ are preparing to work with a website designer
If you’ve ever wondered:
“What should my website ask visitors to do next?”
this guide will help.
Why Calls to Action Matter
Calls to action may seem like small details, but they play a big role in how your website supports your business.
When your website clearly guides visitors toward the next step, it becomes much easier for potential clients to:
- understand your services
- feel confident reaching out
- take action
This guide gives you practical examples you can start using immediately.
Get the CTA Guide
120+ Website Calls to Action for Service Businesses
A practical swipe file you can start using today.
Price $19
Instant access after purchase, delivered to your email.
Created by Hemlock Strategy & Design
At Hemlock Strategy & Design, we help small businesses create websites that clearly connect with the people they want to serve.
Founder Erin Schlarb works with service-based businesses to strengthen their messaging, improve user experience, and develop websites that support long-term growth.
This guide is based on the same principles used when reviewing and designing client websites.
Want Personalized Feedback on Your Website?
While this guide will help you improve your calls to action, sometimes it’s helpful to have an experienced set of eyes review your website as a whole.
Through a Website Review, I look at:
• messaging clarity
• user experience and navigation
• calls to action and conversions
• opportunities to strengthen your content
You’ll receive practical insights and clear recommendations you can implement right away.
Send Me the Guide!
Frequently Asked Questions
Can I use these CTAs on any type of website?
Yes. While the guide focuses on service-based businesses, many of the examples can be adapted for other industries.
Do I need technical skills to use this guide?
No. The guide provides simple examples you can copy or adapt directly for your website.
Will this work if I'm redesigning my website?
Yes. Many business owners use this guide while updating their website content or preparing to work with a designer.