One of the best parts of my job is meeting new people, learning about their businesses, and tackling the challenge of bringing their brand to life online through a website.
Today I’m featuring Sarah Korth of SEK Handmade and I’m so excited to share her business with you! Sarah and I met years ago and I was delighted to help develop her website. She has a contagious energy and excitement for her business and learning to continuously improve it. One thing that impresses me about Sarah is she sets goals, takes the next right step for her business, and knows that solid growth takes time. Her attention to detail and organization showed through the entire design process. Oh, and follow Sarah on Instagram – she has an eye for photography and composition. Regardless of your industry, you’ll appreciate how she curates her work!
Please tell us about your business. Who are your customers?
I teach crochet and knitting through modern patterns designed specifically to help them expand their skills.
What made you decide (or pushed you) to start a website?
I knew that a professional website would be a great tool to help teach and grow a community of crafters.
How has your business changed over the last several months since your website started?
I’ve expanded my business by helping me present a professional place to share with companies who want to collaborate with me. I’ve also been able to expand into affiliate marketing.
What was the hardest part of building your website?
My biggest challenge was time. While I know Erin cut down the time it would have taken me to start my website on my own, there are still a lot of pieces that need to be in place before a website is ready.
What are the next steps for your business?
I’m going to continue designing patterns and adding to my website with lots of tutorials, recommendations, and patterns!
About the Design
Sarah’s work is very colorful, so we decided to stick with a neutral background with white, grey, and black to allow her work and content to be the star of the site. Each category for her blog has a bold color to help users relate to where they are on the website. Sarah is working hard to grow her email marketing list and having prominent opt-ins placed throughout the site is important.
Whether you are a yarn artist or not, I recommend viewing Sarah’s site and social media to see how she is executing her small business growth strategy!