Behind the Work


Passion. Heart. Clean Design. 

Hemlock Strategy + Design was born out of the desire and passion to serve the best development process for small businesses of all sizes. Erin has worked with teams from various industries including start ups, creatives, non-profits, and small businesses.

Erin will listen to you and develop a plan for your website to elevate your online presence while translating the technical jargon, and simplifying the process. 

Erin Schlarb from Hemlock Strategy and Design, creator of Small Business Websites

Tools + Platforms

  • WordPress
  • WooCommerce
  • Wishlist Member
  • AffiliateWP
  • Kajabi

Client Industries

  • Professional Services + Consulting
  • Artists + Creatives
  • Counseling Practices
  • Family Coaching
  • E-commerce
  • Bloggers
  • Small Business


  • Small website development for beginners
  • Large website redesign for established businesses
  • Small and large Ecommerce development
  • Affiliate Program development
  • Membership website development

A little history


After building a website in HTML while taking Intro to Computing class in the late ’90’s, I was hooked on computing. After studying C++, Java, and ASP.NET in school, I realized I really loved making websites look good – but there wasn’t a major for that at my small school at that time.

After graduation, I worked for a bank in IT, learning various parts of the business, including contract negotiation and technology sourcing, acquisition integration, and project management.

Our family grew and my husband and I decided I would stay home to raise our kids. It was a scary, yet thrilling decision to ‘retire’ (ha, ha!) before the age of 30!

After years of enjoying the time with our kids, I re-entered the workforce part time, eventually working with a web design company. There, I learned so much about the business, and newer tools of the trade and regained my passion for design.

Hemlock Strategy + Design was born in 2021 and I’m absolutely thrilled to offer my unique blend of design, detail-oriented development, and customer focus to my clients.

What is a Hemlock?

Behind The Name

I know, I know – Hemlock Strategy + Design isn’t the most obvious name for a website design company.

Hemlocks are some of my favorite trees. My husband I and would hike in our Northeast Ohio parks and in Western Pennslyvania and I fell in love with the airy, graceful trees that have tiny pinecones and dappled the light to the forest floor.

Building a website for your business can be an intense process, but I hope to bring peace and steady encouragement to you during your project!

what clients are saying

Client Success

Working with Erin at Hemlock Strategy + Design was hands down the best decision I made as I started my small business! Erin was professional, knowledgeable, and extremely insightful as she held my hand every step of the way. From assisting in the foundational development of my business to the detailed implementation and execution of my website, Erin has given me the tools to be a successful small business owner. I wholeheartedly recommend working with Erin for all your business development and web development needs - you will be SO happy you did!


Owner, Katherine Walters Consulting

When we chose Hemlock Strategy and Design, we chose the right partner. Erin provided a personal touch from our very first engagement through launch. She heard our needs and understood the “feel” we wanted to convey on our website and delivered! Throughout our engagement, Erin served as a thought partner, leveraging her marketing expertise to help us think through content, language, and design elements. Erin guided our website development with questions and data requests that focused us on the key elements of our business and desired messaging.

Chad Luxenburg & Sandy Frydryk

CEO & Managing Director, scitrain