Fairlawn, Ohio Website Design

Small Business Website Design

We don’t just build websites. We help businesses build a marketing foundation they can grow on.

We work with businesses to create clear, well-structured marketing assets (from strategic websites to ongoing support) that are designed to grow with your business, not overwhelm it.

Most marketing challenges are not about effort. They are about structure.

Many business owners come to us feeling unsure about their marketing, even though they have been working hard and doing the right things. Their website no longer reflects where their business is today. Their content feels scattered or inconsistent. Their strategy lives mostly in their head, making it hard to move forward with confidence.

This is not a lack of motivation or ability. It is a sign that the foundation has not kept pace with the business. When the underlying structure is unclear, even good marketing starts to feel heavy and frustrating.

Our work begins by slowing things down, clarifying what matters most right now, and creating a foundation that supports the work you are already doing.

We approach every project as a partner.

Whether we are working on a website, a strategy session, ongoing support, or future planning, our role is the same. We help you think clearly about your business and translate that clarity into marketing assets you want to use.

That means we do not simply execute a list of tasks. We listen. We ask questions. We offer guidance. We help you make decisions that align with your goals and your capacity. You will not be expected to have everything figured out before we begin.

The work we do together is thoughtful and intentional. It is designed to reduce confusion, not add to it, and to support your business as it grows and changes over time.

What you can expect when we work together:

Every service we offer is grounded in the same approach. We focus on clarity before action so that time and energy are spent in the right places. Content is developed or refined with care, so your message feels aligned and understandable to the people you want to reach.

Structure matters in this work. Websites, systems, and strategies are built to be added to over time, not replaced every year. Visibility and search considerations are part of the process, not an afterthought, so your work has the opportunity to be found and used.

Throughout it all, you can expect a steady, guided process. You will know what we are working on, what comes next, and why it matters. Many clients tell us this is the first time their marketing has felt manageable and supportive rather than overwhelming.

Websites + Strategy = Growth

Whether this is your first site or you’ve outgrown your current space, we’ll create a site you and your customers love! Anchored with a heart to listen, serve, and teach, Hemlock Strategy and Design provides you with online services that produce results! Solopreneurs and small businesses appreciate our communication and ability to simplify the web design process.

Hemlock Strategy and Design Woman Wireframing a Website Design

Website Design

Whether you are just starting out online or are looking to freshen up your existing website, we develop user-friendly sites that get your business noticed.

Hemlock Strategy and Design Website Maintenance and Care Woman Working on Laptop

Maintenance + Care

Your site requires care to keep it secure, reliable, and fresh. Our maintenance packages free you to drive your business forward without worry.

Hemlock Strategy and Design Small Business Coaching Laptop

Growth + Strategy

Broaden your reach with strategies for email marketing, search engine optimization, memberships, and other ways to nurture online relationships.

See Your Website the Way Your Customers Do

Get a professional review that reveals what’s working, what’s confusing, and what’s costing you leads, and get a clear plan to fix it.

Your website is one of your hardest-working tools—but only if it’s built on clarity and trust. A Website Review helps you understand what’s really happening when visitors land on your site. You’ll receive a detailed walkthrough video, a visual report, and a prioritized action plan showing exactly how to make your website stronger and more effective. In just one week, you’ll move from guessing to knowing what to do next.

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Personalized video walkthrough of your website

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Visual report with practical recommendations

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Prioritized action plan for your next steps

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One-week turnaround for fast insight

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Expert guidance you can understand and use

Erin was quick & thorough in her responses, detailed in her website review, and knew exactly what she was talking about! She makes it easy for people who are just starting and don’t know much about website design and/or building!

– Kara RENEW Sports Therapy

The Hemlock Strategy and Design Difference

We are more than web design. Our commitment to our clients’ success sets us apart. We don’t just create websites; we listen intently to your needs, understanding your vision and goals to create a digital space that represents you. We go above and beyond by training you to navigate and manage your new site, empowering you to take control of your online presence. You have a guide every step of the project. We care about the details; you’re not just a client — you are a partner on a journey to digital success.

Client-Centric Approach

Training and Education

Meticulous Care

Website and Digital Marketing Resources

Promotional banner: green left panel with text about DIY vs. hiring a website designer and a woman using a laptop on a sofa to the right.
DIY or Hire a Website Designer?

DIY or Hire a Website Designer?

Should you DIY or hire a website designer? This is a question I often sense with business owners. They don't want to be rude talking to me at a networking event, but I can tell questions are lingering in this age of quick site builders, AI generators, and amazing DIY...

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What Our Website Clients are Saying

Client Success

The moment I met Erin, I knew she’d be a good fit. In just 2 months, she’s already done SO much to update my website and manage the site. I know I’m in really good hands having Erin on my team!! Highly recommend!!

Dr. Julie Sharrar

Owner, Conscious Wellness

Erin was absolutely amazing! I know next to nothing about website design and she was so easy to work with and lead the way seamlessly. She has great ideas, an ear for wording, and an eye for design. I can’t say enough good things about working with her.

Kayley Fishel-Hayat, Ph.D.

VP of Business Development & Technology, Akron Dispersions

My new web design feels as if Erin reached into my heart, pulled out every beautiful thing I had imagined, and translated it into a website. I will never look elsewhere; Erin has earned a raving fan for life.

Karen Berg

Owner, Redoux Interiors

They listen!
They care!
Best experience ever in this space.

Landon Jones, MBA, CFP

Founder & President, Revisor

Working with Erin was hands down the best decision I made as I started my small business! Erin was professional, knowledgeable, and extremely insightful as she held my hand every step of the way.

Katherine Walters

Owner, Katherine Walters Consulting

I recommend Erin to all my colleagues looking for website design and support. Erin has been so easy to work with, intuitive, dependable, and professional. I’m so pleased we found her!

Christie Orosz

Owner, Married Life Counseling

Connected for Your Growth

Professional Affiliations

Web Designer Pro logo

Web Designer Pro
Professional Development and Networking for Web Designers

Copley Chamber of Commerce Logo

Copley, Ohio Chamber of Commerce
Member

Fairlawn Area Chamber of Commerce Logo

Fairlawn, Ohio Area Chamber of Commerce
Member

NOAAC Chamber of Commerce Bright Star award logo

Bright Star Award Recipient
Northern Ohio Area Chambers of Commerce

About Hemlock Strategy and Design

Hemlock Strategy and Design helps small businesses build clear, effective websites that support real growth. Founded by Erin Schlarb, the company focuses on creating right-sized websites that attract the right customers and are practical to manage.

Erin works with startups, creatives, nonprofits, and established small businesses, guiding clients through thoughtful strategy, site design, and ongoing support. Clients can be as hands-on or hands-off as they choose, with clear guidance and training every step of the way.

Based in Fairlawn, Ohio, Hemlock Strategy and Design serves businesses throughout Northeast Ohio and across the United States.

Website Reviews

Strategy Sessions

Website Design

Maintenance + Care

SEO and Growth